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What are job advertisement templates?

Updated

Job advertisement templates together with the layout form the graphical framework for the job ad.

In the job advertisement template, you specify which fixed texts should appear in a job posting and where variable content - for example, from the job opening / publication - should be pulled in via placeholders . 

Configuration

On the Job Advertisement Template page, a new job posting template can be created via the button  +Job Advertisement Template. See: Job Advertisement Templates - Create

System behavior

  • How the job ad appears to external viewers
    • When additional information is filled
      If the Additional Information tile is filled, the ratio of the contents is 2/3 to 1/3.
      2/3 of the job ad is thus filled with sections like introduction, tasks, etc., and 1/3 with the additional information.
    • Icons in the job ad
      In a job ad with Liquid Design, three icons with three placeholders are displayed by default.
      These can be hidden when displayed on other job portals , but are re-enabled on platforms like StepStone.
      •   {JOB_OPENING:LOCATION} = Location
      •   {JOB_OPENING:CONTRACT_PERIOD} = Contract duration (fixed-term, permanent)
      •   {JOB_OPENING:WORKING_TIME} = Working hours (full-time, part-time)
  • Additional content
    • Media
      Additional images, videos, etc., added by you may not be readable by other job portals. Therefore, please only work with placeholders and use them in the designated areas.
    • Second Apply Button
      If you need a second apply button, place the Publication - Additional Apply Button placeholder exclusively in the Position/Details (Liquid Design) area. This ensures that the button text is not read and published by job boards (e.g., StepStone).
  • Standard placeholders for respective areas
    • Introduction 
      Introduction
      {JOB_PUBLICATION:INTRODUCTION}
    • Tasks 
      Your tasks
      {JOB_PUBLICATION:TASKS}
    • Profile 
      Your profile
      {JOB_PUBLICATION:PROFILE}
    • We offer 
      We offer
      {JOB_PUBLICATION:WE_OFFER}
      {JOB_PUBLICATION:BENEFITS}
    • Contact
      Contact
      {RESPONSIBLE_USER:LAST_NAME}, {RESPONSIBLE_USER:FIRST_NAME}
      {RESPONSIBLE_USER:POSITION_AUTHORITY}
      Tel: {RESPONSIBLE_USER:TELEPHONE}
  • Other placeholders
    • Responsible user
      As a placeholder with personal reference, only the placeholder Responsible User of the Job Opening can be selected in the job ad template. This ensures that no background-only editors are mentioned externally. 
    • Additional Apply Button
      Using the placeholder Publication - Additional Apply Button , an additional apply button can be added to the job posting. For optimal performance and user experience, you should add at most one additional apply button per container.
      • Important for Liquid Design: Place the additional button exclusively in the "Position/Details (Liquid Design)" container to prevent the button text from being read and published by job boards (e.g., StepStone).
      • Important for Standard: Place the additional button in the "Introduction/Position" container.
        If you use the "Apply with WhatsApp" feature, the WhatsApp button will always appear before the first apply button of a publication.
  • Languages
    Depending on your needs and activated foreign language licenses, you can edit your content in multiple languages simultaneously.
  • Selection of Job Ad Template
    In the job publication , a job ad template can be selected.
    If no job ad template is selected in a publication, the one from the job portal will be used.
  • Data in the template
    All content entered in the containers of the job ad template in Liquid Design is also provided externally via an interface and can be read. 
  • Add Paragraphs 
    It is not possible to add additional paragraphs/sections to the respective job opening templates. In Liquid Design, it is essential to maintain the structure exactly as intended to ensure that job boards like StepStone and others can correctly read and assign the content.
  • Transfer
    Created job ad templates can be easily transferred to other organizational units in the edit mode of the Data tab.
    If a job ad template is transferred to an incompatible organizational unit, you will be notified via an error message directly below the organizational unit field. You can then correct your selection and update the job posting template.
  • Renaming
    Job ad templates can be easily renamed. They will then appear in selection menus with the new name from the moment of renaming. If you do this, ensure the naming still clearly indicates the intended use of the template to your colleagues. 
  • Deletion
    The template cannot be deleted if it is still being used in active job openings. 

  • Notes on configuration

    • When creating
      • Display name
        Choose a display name that clearly indicates to all users of your system the purpose of the template. 
      • Organizational unit
        The organizational unit you specify here determines which templates are available for selection. For example, if you want to select one in the job opening, only templates created at the same or higher organizational unit will be available. 
      • Type
        When creating a job posting template, you must select its type. This determines the graphical structure and which content from the job ad template can be passed on to or read by job boards.
        • Types: 
          • Standard
            For a very free representation on your website

          • Liquid Design (optimized for StepStone)
            For job postings on job boards, it is recommended to use the job posting template in Liquid Design, as this configuration matches what job boards can publish well.
            You don't have to worry about whether the content will be transmitted.
            The fields of our Liquid Design are designed to follow the recommendations of common job portals to achieve the best possible representation on job portals (e.g., Google for Jobs and StepStone).

            An article that explores this in more detail can also be found in our blog.

          • Standard and Liquid Design: On your website, you can display the job posting through the standard settings of the job posting template and design it as desired. However, StepStone or other job portals would extract the information from the Liquid Design and display the job posting accordingly. If you choose this, you can manage the information in one place. 
      • Layout
        If you select a layout here, the layout of the job portal will be replaced if one was set there. 
      • Selectable in publications
        Here you can specify whether the job posting template should only be set in the job portal or whether colleagues should have the option to select a template different from the job portal when creating a publication. 
      • Additional header
        Additional code can be entered via the Additional Header in the Data tab by clicking on the symbol.
    • When configuring the respective type
      • Three images side by side + text for exempted job postings (Standard)
        The three images side by side and the card Text for exempted job postings, are not displayed anywhere. These are system relics that no longer have a function and will be removed by us soon.
      • Long image across the entire width (Standard)
        This image is for the panoramic image in the job posting.
      • Introduction (Liquid Design) / Introduction/Position (Standard)
        In the introduction, you can insert your company text.
        This section is often supplemented with a sentence about the search.
        Note, do not write out the position here. A placeholder after the text will pull the position and, if desired, the subtitle to this spot.
        Example
        Example GmbH is one of the market leaders in the example sector....
        We are looking for you as
      • Tasks (Liquid Design)
        In this section, the tasks of the position should be described, as this helps convey the right fit between applicants and the position.
        Bullet points are often used here, as many job boards prefer such formatting.
        Further functions of the section:
        • Set clear expectations
          The listed points help potential applicants understand the tasks and responsibilities associated with the position.
        • Match requirements
          Applicants can compare their own skills and experiences with the required tasks and assess whether they are suitable for the position.
        • Create transparency
          By providing a detailed list of tasks, transparency is created regarding your requirements and expectations.
        • Motivate applicants
          Interesting and challenging tasks can motivate potential applicants to apply.
        • Convey culture and work style
          The nature of the tasks can provide insights into your company culture and work style.
      • Profile (Liquid Design) / Requirements (Standard)
        In this section, the profile of suitable applicants should be described, as it allows them to understand what is expected of them and whether they fit the position and the company.
        Bullet points are often used here, as many job boards prefer such formatting.
        Further functions of the section: 
        • Define requirements profile
          Describe the desired qualifications, skills, and experiences that applicants should bring. This helps to clearly communicate expectations and ensure that applicants meet the necessary requirements.
        • Enable self-assessment
          Potential applicants can assess whether their own skills and experiences match the requirements and whether they feel suitable for the position.
        • Target audience approach
          A well-formulated profile can specifically address the right candidates by highlighting specific qualifications and experiences that are particularly relevant to the position.
        • Increase suitability
          By providing a detailed description of the desired profile, you can ensure that applicants who apply are better suited to the position. This reduces the effort for pre-selection and increases the likelihood of finding the right person for the position.
        • Convey company culture and values
          The profile can also provide insights into your company culture and values by emphasizing certain soft skills and personal qualities that are valued in the company.
      • We offer (Liquid Design) / Details/Conclusion (Standard)
        In this section, your company's offer should be described, as it can convince applicants of the benefits of working with you.
        Bullet points are also often used here. However, you can also display the benefits from the publication using two placeholders (Publication - Benefits and Publication - Benefits (List)).
        Benefits should only be displayed as a list in Liquid Design, as otherwise, display errors may occur.
        Further functions of the section:
        • Increase the attractiveness of the position
          This section highlights the advantages and incentives your company offers to potential employees, increasing the attractiveness of the position.
        • Show competitiveness
          By listing benefits such as salary, bonuses, training opportunities, flexible working hours, home office options, company pension plans, and other additional benefits, you demonstrate that you offer competitive and attractive working conditions.
        • Provide insight into company culture
          The section can provide insights into the company culture and values. For example, benefits such as team events, a pleasant working environment, or support for work-life balance can indicate that your company places great value on the well-being and satisfaction of employees.
        • Foster motivation and engagement
          By highlighting development opportunities and career prospects, you show that you are interested in the long-term development and engagement of your employees.
        • Create transparency
          A clear presentation of the offered benefits creates transparency and helps applicants make an informed decision. They can better assess what to expect in the new position and what advantages they will enjoy.
      • Contact (Liquid Design)
        This section allows you to offer additional contact options so that applicants can ask questions. We advise against providing an email address here, as you may otherwise receive applications outside the system. Often, a phone number is listed here, which applicants can call if they have questions.
        Additional requests can also be conveyed, such as:
        "Please apply online, including your salary expectations and availability."
        It is also possible to add a farewell phrase, such as:
        We look forward to hearing from you!
      • Footer (Standard)
        The footer often displays the imprint and data protection information, as this display is similar to an advertisement on your website.
      • Button labeling
        Here you can see what is written on the button below the job posting that applicants use to access the application form. By default, it says "Apply." However, you can also change the button's label.
        It is not possible to use different button labels within a job portal.
      • Additional Information (Liquid Design)
        If you fill this section, an extra block will appear to the right of the job posting, displaying this information. Sometimes contact persons or additional texts important to your customers are stored here.

How our customers use this

For display on job boards, it is recommended to use a job ad template with the Liquid Design type. Many customers, therefore, create their job ad templates with both the Standard and Liquid Design types. This ensures the desired perfect display on the website and a suitable display on job boards. The Standard job ad template is now rarely used, as it is only recommended if you want to display the publication on your website. As soon as it is transferred to job boards, you should use the job ad template in Liquid Design, as otherwise, display errors may occur. Job boards want the information in a specific schema, and the Standard job ad template does not provide this to give you the greatest possible design freedom.

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